The site or page title is what the s would index in their directory. Where look at Client ID - copy your own AdSense ID into this space. Google is very smart at finding how words relate every other so don't be afraid to use similar words that describe the exact same thing. http://yeb.Micedies.org/__media__/js/netsoltrademark.php?d=Launchhappy.co%2Fguides%2Fchange-website-tab-name