The endowment effect has been debated for over 30 years. Recent research suggests that differential focus of attention might play a role in shaping preferences. In two studies we investigated the role of biased attention in the emergence of endowment effects. https://www.bekindtopets.com/super-super-Handlebar-Stem-for-the-GOTRAX-GXL-V2-Electric-Scooter-hot-choice/